DailyConnections.net

WEDNESDAY THOUGHT 8/6/08

Marketing Jesus
 
As a marketing strategist, I would go nuts working for Jesus.  I mean, if it were cars He was peddling, I’d vote for some hot image like the “Jaguar of God” or “The Marvelous Mustang” as marketable slogans.  How about “The Hummer?”   (Nah, not enough gravitas, but still a good one.)  Even “The Eclipse” or “The Escape” aren’t all that bad because … well, you get it.  Isn’t it all about shameless promoting, spin doctoring, grabbing the attention and imagination of the prospects?
 
Or maybe not.  Jesus isn’t a hot brand-name image that promises a comfortable ride and that lets you glide gracefully over the potholes of life.  No, He’s this usually quiet, self-effacing Savior of the World.
 
Wanna hear what He has to say?  Just turn down the spin and bravado … and listen.  Enjoy the gentle blessings of this day. Oh, and by the way, I guess I do work for Jesus.  Good gig.  Great benefits.  — jri
 
“Look, the Lamb of God.”
        –    John the Baptist
               (John 1:36)